Participatory Culture: From Co-Creating Brand Meaning to Changing the World

Brand-meaning co-creation by stakeholders: an interactive city brand

Using a quantitative study, this article considers the reciprocal relationship between stakeholder, city brand meaning co-creation and stakeholder identity. This study is pioneering in that it firmly establishes the existence of an interactive brand due to the reciprocal relationship for two of three sets of stakeholders. Three stakeholder groups in Hatfield, UK provide the context for the stud...

Language learning and language culture in a changing world

To  communicate  effectively,  learners  have  to  become  proficient  in  both  the  language  and  the culture of the target language.  Being aware of socio-cultural frameworks does not mean that as an outcome of instruction learners have to become "native-like," but an awareness of L2 cultural norms can allow learners to make their own informed choices of how to become competent and astute l...

culture in a changing world

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From Lisbon to the World...

UTOPIA: Participatory Design from Scandinavia to the World

Studies and design of information technology support for workplaces, especially workshop floors, office floors and hospital floors, have a strong tradition in Scandinavia, involving workplace users and their trade unions and other stakeholders. The projects emphasize the active cooperation between researchers and workers in the organizations to help improve their work situation. This tradition ...